Black Friday is one of the busiest retail days of the year, and a great opportunity for online retailers to boost sales. However, to really make it a success, it’s important you and your business are well prepared. Whether you have your own ecommerce website or an account on eBay, this Black Friday guide will ensure your holiday season gets off to a productive, profitable and problem-free start. Here are our top tips for Black Friday, Small Business Saturday and Cyber Monday success.
Although Black Friday is mostly big retailers offering even bigger discounts, that´s not to say small online retailers shouldn't bother. You don't need to slash your prices and compete with the big boys to cash in on the hype surrounding this sales day phenomenon. Simply provide deals you know your customers will want, and you'll enjoy a kick-start to your holiday season sales.
You will need to prepare for the big day(s), however. That way, you'll maximum sales, minimise mistakes and make sure customers are more than satisfied – so they'll come back to you again and again. This is where our Black Friday tips come in…
The sooner you decide what products you want to prioritise in the sales, the sooner you can start promoting them. Not only will this help to create a buzz around your offers, but it will also help you to prepare for logistical issues such as organising packaging and covering postage costs.
It also allows you to create contingency plans; for instance, deciding on substitute sale items, should you sell out of your big-ticket items. And talking of contingency plans…
Will your site be able to cope with a sudden increase in traffic? Will tech support be around to help out, should any problems arise? (They certainly should be!). Are your promotions simple to navigate to? Finally, is it easy for customers to make payments and arrange delivery?
If you have the manpower, or even just friends who can help out, make sure they’re on standby at the very least, in case things get really busy. You don't want to upset customers by not being able to fulfil your shipment promises. As a physical touch point with your customers, make sure your packaging represents your brand and add those small, memorable touches that will stick with your customer.
If you think you're going to struggle here, then it maybe a great time to consider a order fulfilment service could be just the thing you need to save you time and hassle – and maybe even your sanity!
Make sure you´ll be on-hand at all times, to answer customer queries. If you don't already have one, think about offering a live chat function, like we do, down there in the corner. We’ll be available throughout the whole Black Friday period, should you need us – maybe you could promise the same to your customers?
That's where we come in! Parcel Monkey offers some of the lowest prices for domestic and international shipping, plus we'll collect from your business for free. And we won't let you down. Don't believe us? We collect customer reviews for all of our services, so feel free to check up on us if you like.
You´ll have plenty of new customer details when it´s all over. Make the most of that by sending out an email with more promotions. Of course, we don't recommend you spam everyone mere hours after they've made a purchase. However, your customers should be pleased to hear from you a week or so later – if you've followed our tips, that is! – so give it a go…